Brand Identity 2025

Description

This striking portrait captured by Mona Salminen for the Allas Pool brand identity features a close-up of a person wearing a textured red hooded balaclava. The scene is illuminated by intense, monochromatic red lighting that casts deep shadows and highlights the heavy grain across the frame. Glass with floating water droplets and liquid metallic typography spelling Allas overlays the composition, adding a tactile, liquid effect. The intimate framing focuses closely on the subject's eye and face, creating an immersive and atmospheric visual mood.

Style

Editorial, Vertical, Moody, Monochrome, Grainy

Techniques

Analogue / film, Low-key / chiaroscuro

Color

Context

Advertising Campaign, Editorial