Alias Mae
Spring 2024 Ad Campaign
Aug 2024
For the Alias Mae Spring 2024 ad campaign, the creative team leans into a stark, architectural aesthetic that elevates the brand within the luxury fashion sector. By prioritizing a high-contrast black and white editorial style, the campaign captures a sense of urban detachment and elevated movement. The photography utilizes low-key chiaroscuro lighting to draw out the intricate textures of the collection, from high-pile coats to crisp, layered trench coats, all while anchoring the subject against cold, geometric concrete surfaces. This stylistic choice effectively frames the footwear as a deliberate, heavy-duty contrast to the fluid, metropolitan environment. Model Rossana Latallada brings a contemplative, contemporary energy to the frames, perfectly balancing the rigorous styling by Patrick Zaczkiewicz. The production benefits from the focused vision of agency Zac Perry, whose orchestration of the urban portraiture emphasizes a narrative of quiet authority. With hair by Kyye and makeup by Sean Brady, the look remains sharp and precise, leaning into an editorial minimalism that feels both timeless and aggressively modern. By eschewing color, the campaign forces the viewer to focus entirely on silhouette and form, solidifying Alias Mae's position as a player that prioritizes substance over mere trend-chasing. The result is a cohesive visual identity that reads as both sophisticated and raw, perfectly suited for the elevated standard of the modern luxury fashion landscape.
Editorial, Vertical
Low-key / chiaroscuro
Luxury Fashion Houses, Fashion
