Various Campaigns

Jul 2026

The Alix of Bohemia Summer'26 campaign is a masterclass in editorial minimalism, seamlessly blending the rugged, unrefined beauty of the coastline with a sophisticated, bohemian sensibility. Shot entirely in natural light, the series leans into a tactile, sensory experience, utilizing the ocean as a recurring, atmospheric backdrop that anchors the collection. The imagery captures a narrative of relaxed luxury, where the focus shifts toward the intricate interplay between garment textures and the raw, organic elements of a beach setting. Throughout the campaign, model Rossana Latallada inhabits the space with a calm, grounded presence, bringing life to pieces characterized by playful fruit-inspired embroidery, shimmering sequins, and intricate crochet work. By alternating between wide-angle coastal vistas and intimate, detail-oriented portraiture, the campaign emphasizes the craftsmanship inherent in the brand. Techniques such as the use of an instant Polaroid film format add a nostalgic, authentic texture, while the deliberate staging of natural found objects—like conch shells and weathered wood—reinforces the project's focus on organic forms. The result is a cohesive aesthetic that feels both elevated and effortless, perfectly aligning the brand’s luxury fashion roots with an idyllic, sun-drenched summer lifestyle. This campaign expertly maneuvers between editorial storytelling and commercial appeal, cementing its identity through consistent, warm lighting and a refined, earth-toned color palette that feels quintessentially seasonal.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion