Alexander Wang: Welcome to the Garage

Jul 2024

Alexander Wang brings the 'Welcome to the Garage' campaign to the streets of New York, blending high-fashion spectacle with urban-inspired disruption. The project centers on a mysterious, dark installation featuring a vehicle embedded into a storefront wall, complete with 'POST NO BILLS' signage that transforms the flagship space into an immersive art piece. The initiative spans a multi-faceted production, integrating a CGI-infused lead film with a live-action stunt and an in-store runway show. Good Company led the production, capturing a cinematic atmosphere that leans into the grit of nocturnal street culture through a mix of raw security-style footage and polished brand visuals.

Horizontal, Action, Cinematic

Brand Film / Corporate Video