Alexander Wang Welcome to the Garage 2024

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This video presents the viral stunt campaign Welcome to the Garage for Alexander Wang, produced by Good Company. The footage opens with a dark title card stating that a mysterious object appeared in the window of Alexander Wang's flagship store in Soho in June 2024. Subsequent shots reveal urban street scenes at night, security camera footage of a street, and a dramatic black installation featuring a car embedded in a wall with the text POST NO BILLS. The video highlights a multi-faceted project comprising a live art installation, a CGI-infused lead film, and an in-store fashion show.