Brand
ProjectSpring '24 (feat Ice Spice)
Alexander Wang Spring '24 (feat Ice Spice) 2024
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Description
This black and white campaign video features American rapper Ice Spice for Alexander Wang's Spring '24 project. The sequence opens with Ice Spice seated astride a sleek motorcycle wearing a dark leather jacket against a stark white backdrop, incorporating high-contrast lighting and sharp framing. Produced by Easy Mondays, the video captures bold poses, dramatic low-key lighting effects, and striking monochrome visual styling. Additional shots showcase dynamic camera angles, close-up portraits, and reflective surface play that highlights the apparel and attitude of the collection.