A woman in a black dress reclining against a vivid red backdrop next to a silhouetted figure in the shadow.

Black and white studio photograph of a woman in flowing dark chiffon fabric extending her arms toward a male dancer silhouette.

Model with raised arms in a grey top and black ruched skirt against a red backdrop next to a silhouetted figure.

Model in a sheer red dress against a bold red and black split-color background for the Toi Toi project by Alainpaul

Monochrome studio portrait of a woman crouching in an oversized sculptural ribbed turtleneck sweater and dark trousers.

Close-up black and white portrait of a woman wearing long black leather gloves with her hand raised to her face.

Silhouetted figures against a vibrant red backdrop, featuring a person in a dark dress and a shirtless man.

Close-up monochrome portrait of a woman resting her chin on a dark gloved hand against a plain background.

Model crouching in a sculptural ribbed knit sweater against a studio backdrop in black and white.

Dancer arching backwards with billowing translucent fabric against a vibrant red backdrop and black floor.

Model in a sheer flowing dress posing against a vibrant red backdrop with large black curved line graphics.

Distorted figure behind stretched pleated fabric set against a vibrant red backdrop in an editorial fashion portrait.

Close-up portrait of a woman partially obscured by fine red striped lines casting a shadow across her face

Alainpaul Toï Toï 2025

About

Alainpaul’s Toï Toï project is a sophisticated fashion editorial series that explores the intersection of sculptural form and high-contrast visual storytelling. The campaign leverages a stark, graphic aesthetic, oscillating between monochrome portraits and saturated, vivid red palettes. Photographer Sebastian Kapfhammer utilizes directional lighting to emphasize architectural knitwear and fluid, sheer textiles. The production is characterized by minimalist staging and bold, rhythmic silhouettes that highlight the collection’s structural details. Fashion editor Manon Del Colle oversees the styling, with set design by Clement Pelisson, hair by Damien Lacoussade, and makeup by Gianluca Venerdini providing a polished, clean finish across the imagery.