Alainpaul: Toï Toï

Brand

Alainpaul

Date

Aug 2025

Description

Alainpaul’s Toï Toï project is a sophisticated fashion editorial series that explores the intersection of sculptural form and high-contrast visual storytelling. The campaign leverages a stark, graphic aesthetic, oscillating between monochrome portraits and saturated, vivid red palettes. Photographer Sebastian Kapfhammer utilizes directional lighting to emphasize architectural knitwear and fluid, sheer textiles. The production is characterized by minimalist staging and bold, rhythmic silhouettes that highlight the collection’s structural details. Fashion editor Manon Del Colle oversees the styling, with set design by Clement Pelisson, hair by Damien Lacoussade, and makeup by Gianluca Venerdini providing a polished, clean finish across the imagery.

Style

Editorial, Horizontal

Industries

Designer Fashion

Color

Jet Black

Context

Editorial