Alainpaul: Alain Paul SS24

Feb 2024

Alain Paul presents its Spring/Summer 2024 collection through a series of minimalist editorial portraits. Captured by photographer Patrick Bienert, the imagery leans into a clean, contemporary aesthetic, focusing on the architectural tailoring and deconstructed silhouettes central to the season. The project features styling by Andrej Skok, who pairs structured outerwear and sharp suiting with fluid textiles and unexpected accents, such as sheer fabric overlays and precise accessory detailing. The production is defined by a consistent, neutral studio environment that serves to highlight garment textures and fabric contrasts. Hair styling by Michał Bielecki complements the precise art direction with sleek, groomed looks. Featuring casting by Franziska Bachofen Echt and models including Rokhaya Fall, the campaign emphasizes a refined, modern approach to fashion photography through soft, diffused lighting and minimalist composition.

Editorial