Alainpaul
Alain Paul SS24
Brand
ProjectAlain Paul SS24
Date
Feb 2024
Description
Alain Paul presents its Spring/Summer 2024 collection through a series of minimalist editorial portraits. The visuals focus on architectural tailoring and deconstructed silhouettes, showcasing a range of structured outerwear, layered knitwear, and precise accessories against a consistent neutral grey backdrop. Photographed by Patrick Bienert with styling by Andrej Skok, the project leans into a clean, restrained aesthetic. Hair styling by Michał Bielecki complements the precise silhouettes, while casting directed by Franziska Bachofen Echt brings a focused, contemporary energy to the campaign. The production relies on soft lighting to define textures and the fluid interplay between structured fabrics and sheer detailing.
Style
Editorial
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