Alainpaul
Alainpaul S/S 2025 Campaign
May 2025
The Alainpaul S/S 2025 campaign presents a series of editorial images focused on sculptural tailoring and architectural silhouettes. Photographed by Marili Andre with fashion styling by Vanessa Reid, the collection features minimalist studio compositions that utilize clean, high-key lighting to emphasize the structural integrity of the garments. Defined by a palette of soft pastels and monochromatic backdrops, the campaign incorporates set design by Hella Keck to juxtapose fluid apparel against raw wooden elements. Hair styling by Kalle Eklund and makeup by Mayumi Oda support the pared-back aesthetic, highlighting a contemporary approach to classic designer fashion.
Editorial, Clean, Vertical
Designer Fashion
White Seamless
Advertising Campaign
