Alainpaul: Alainpaul S/S 2025 Campaign

May 2025

The Alainpaul S/S 2025 campaign serves as a visual exploration of structure and minimalist tailoring. Captured by photographer Marili Andre and styled by Vanessa Reid, the collection features a series of editorial portraits that utilize architectural props—most notably stacks of vintage wooden chairs—to frame avant-garde silhouettes. The series maintains a consistent clean aesthetic, leveraging soft, natural light and a muted pastel color palette against split studio backdrops. The campaign emphasizes tactile details, from layered knit textures to structured suiting. Creative execution was supported by hair stylist Kalle Eklund, makeup artist Mayumi Oda, and set designer Hella Keck, with casting directed by Andrea Prato and Daniel von der Graf.

Editorial, Clean, Vertical

White Seamless

Advertising Campaign