Brand
Alaïa Alaïa Winter/Spring 2026 Archetypes Campaign 2025
Associated creatives
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Description
This video presents a series of striking fashion portraits and close-up sequences highlighting sculptural garments, black dresses, leather outerwear, and fine accessories for the Alaïa Winter/Spring 2026 Archetypes campaign. Directed by Ezra Petronio and designed by Pieter Mulier, the piece features various models captured in minimalist studio environments with clean lighting. The camera moves fluidly between full-length poses, tight portrait shots focusing on facial expressions, and detailed perspectives on textures such as patent leather, sheer mesh, and structured embroidery. The overall aesthetic is polished, high-contrast, and focused strictly on form and silhouette.








