Airbnb: Surrounded
Brand
Date
Mar 2025
Description
Airbnb’s animated campaign, 'Surrounded,' illustrates a visual departure from the high-density hotel experience. The narrative uses a diorama-style reveal to contrast busy, crowded lobby spaces with the quiet isolation of a rustic cabin situated deep within a forest. The project incorporates animation and live-action techniques to emphasize the environment. Sound and music production were provided by Wave Studios NY, complementing the nostalgic aesthetic of the miniature-based visual journey.
Style
Horizontal, Commercial, Nostalgic
Techniques
Animation
Industries
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
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