Airbnb
Santastrophe
Brand
ProjectSantastrophe
Date
Nov 2024
Description
Airbnb presents Santastrophe, an animated spot within the travel and hospitality sector that follows Santa Claus as he navigates a crowded hotel lobby. The narrative centres on a festive, high-traffic scene, contrasting a snow-dusted exterior with a warm, illuminated interior lobby. The project utilizes 3D render / CGI to execute its playful, cinematic approach, capturing high-detail textures across the character and environment. The animation leans into a nostalgic aesthetic, focusing on the character's journey through a holiday-decorated space.
Style
Horizontal, Cinematic, playful, Minimalist, Nostalgic
Techniques
Animation, 3D render / CGI
Industries
Hotels
Event
Christmas
Color
Crimson
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
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