Airbnb: Santastrophe
Brand
Date
Nov 2024
Description
Airbnb’s animated campaign, Santastrophe, follows a stylized 3D render journey as Santa Claus arrives at a bustling hotel destination. The narrative captures the friction of holiday travel, tracking the character from a snow-covered rooftop into a crowded, festive lobby. The project leans into a nostalgic aesthetic, utilizing detailed cinematic textures and warm interior lighting to contrast with the cool, outdoor nighttime atmosphere. The playful animation focuses on character movement and environmental detail within the hospitality setting.
Style
Horizontal, Cinematic, playful, Minimalist, Nostalgic
Techniques
Animation, 3D render / CGI
Industries
Event
Christmas
Color
Crimson
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.