Airbnb: Pool
Brand
Date
Jun 2024
Description
This Airbnb campaign, titled 'Pool,' utilizes stop-motion animation to contrast the experience of traditional resort travel with the privacy of rental stays. The narrative centres on a detailed diorama, juxtaposing a bustling, crowded hotel pool scene against the quiet isolation of a private villa. By leveraging live-action techniques alongside handcrafted miniature figures, the production creates a tactile aesthetic that emphasizes the specific advantages of the booking platform. Sound design by Wave Studios NY supports the visual flow of the animation, grounding the whimsical set design within a cinematic frame.
Style
Horizontal, Cinematic, Raw
Techniques
Animation
Industries
Color
Sky Blue
Beige
Jet Black
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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