Airbnb
Open Homes
Brand
ProjectOpen Homes
Date
May 2026
Description
Airbnb’s 'Open Homes' campaign highlights the brand's humanitarian initiatives through a documentary-style lens. The film focuses on the intersection of travel and community, featuring observational footage that documents hosts and guests sharing meals and engaging in domestic life. Produced by GREATERGOOD, the creative direction leans into a warm and grounded visual language. The execution utilizes natural light and drone footage to maintain an intimate, cinematic perspective of these personal interactions.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light, Drone footage
Industries
Travel Booking Platforms
Context
Brand Film / Corporate Video
Associated creatives
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