Airbnb: Only on Airbnb - Hocus Pocus - 2 - TikTok
Brand
Date
Aug 2025
Description
Airbnb channels the aesthetic of the cult classic Hocus Pocus for this vertical social campaign. Produced by Hogwash Studios, the piece leans into cinematic framing and immersive VFX to bring the film's iconic imagery to a short-form format. The production captures a series of mysterious vignettes, transitioning from close-up shots of a burning candle and a black cat to a wider reveal of a house shrouded in purple smoke. Executed as a live-action technique, the video balances thematic atmosphere with brand-specific promotional messaging.
Style
Vertical, Cinematic
Techniques
VFX / visual effects
Context
Social Media / Short Form Video
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