Airbnb: Launch
Brand
Date
Aug 2021
Description
This commercial video for Airbnb revisits the origins of the platform through a quiet, narrative-driven campaign. Set against the backdrop of Hurricane Sandy in 2012, the film balances broadcast footage of the weather event with intimate, domestic moments in a New York living room. The production, handled by MJZ with editing by Whitehouse Post - UK, features a cinematic aesthetic defined by a desaturated color palette and warm, atmospheric lighting. By centering on the personal interaction of an individual reaching out to the service during a state of emergency, the project explores a foundational narrative for the brand.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Color
Beige
Charcoal
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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