Airbnb: Get an Airbnb, and Stay Together for Less
Brand
Date
Aug 2023
Description
This animated advertising campaign for Airbnb illustrates the benefits of group travel through the use of detailed miniature scale models. The narrative features tiny figures traversing a neutral surface before moving into distinct, isometric rooms that ultimately consolidate into a fully realized vacation house. Produced by BUCK USA, the 3D render and CGI-heavy execution emphasizes gathering spaces such as patios and fireplaces to underscore the platform's focus on group bookings. Media planning for the campaign was managed by Essence Mediacom.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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