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Airbnb: Close Friends

Brand
Airbnb
Date

Mar 2024

Description

Airbnb’s 'Close Friends' project presents a shift in the travel booking platform’s narrative, focusing on the dynamic between group accommodation and independent lodging. The animation explores the transition from the isolated experience of hotel stays to the collective atmosphere of a shared vacation home. Utilizing a detailed stop-motion technique, the production employs tactile cardboard sets that shift and unfold to reveal a Spanish-style villa. The visual language leans into a nostalgic aesthetic, supported by warm lighting and minimalist composition, to underscore the camaraderie of group travel. Wave Studios NY provided the music and sound design, which anchors the rhythmic, miniature-scale narrative.

Style

Horizontal, Commercial, Minimalist, Nostalgic

Techniques

Animation, 3D render / CGI

Industries
Travel Booking Platforms
Background

Textured Backdrop

Context

TVC / TV Commercial

Associated creatives

Wave Studios NY
Wave Studios NYMusic / Sound
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