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Airbnb: Airbnb Aircover

Brand
Airbnb
Date

Feb 2023

Description

This campaign for Airbnb features a series of intricate, miniature worlds built to represent the breadth of properties available on the platform. The work leans into a tactile aesthetic, utilizing handcrafted models to depict various architectural styles ranging from A-frame chalets and rustic cottages to modern cliffside homes. Produced by BUCK USA with animation by HouseSpecial, the project captures diverse environments through a mix of clean 3D render and CGI techniques. The cinematic animation style employs smooth, deliberate camera movements, with lighting designed to replicate natural daylight across snowy mountain ranges, coastal cliffs, and desert landscapes.

Style

Horizontal, Cinematic, Clean

Techniques

Animation, 3D render / CGI

Industries
E-commerce Platforms
Background

3D Rendered Scene

Context

TVC / TV Commercial

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