Air Company

Nov 2022

Air Company’s brand identity project establishes a clinical, minimalist visual system that bridges industrial technology with high-end product design. Through a combination of 3D render / CGI and precise graphic design, the project translates complex environmental technology into a restrained, high-contrast aesthetic. The visual language relies on a monochrome palette, clean typographic hierarchy, and structural grid systems to unify diverse collateral, from stationery and technical manuals to digital interfaces and fragrance packaging. Creative direction was led by Mouthwash Studio. The execution features imagery and design contributions from Moniker, Dean Giffin, Sean Davidson, and Services Generaux.

Horizontal, Commercial, Clean, Minimalist

3D render / CGI