Air Company: Brand Identity

Brand

Air Company

Date

Nov 2022

Description

Air Company’s brand identity project establishes a clinical, minimalist visual system that balances technical precision with high-contrast graphic design. The project encompasses a full range of collateral, from industrial reactor schematics to high-end fragrance product renders, utilizing a restrained monochrome palette and strict typographic hierarchy. Creative direction for the brand was led by Mouthwash Studio. The execution relies on sharp 3D render / CGI techniques and precise vector work to maintain a consistent aesthetic across digital interfaces, stationery, and architectural billboard applications. Contributors to the imagery include Moniker, Dean Giffin, Sean Davidson, and Services Generaux.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Color

Pure White

Jet Black