ProjectBrand Identity

Brand Identity 2022
Associated creatives
Tags
Description
An outdoor billboard advertisement for Air Company is mounted on the grey brick exterior of an urban building, featuring a large white poster with a minimalist black and white graphic of a fragrance bottle. The advertisement includes centered typography stating the future of fragrance is transformative above the bottle graphic and the brand name Air Company at the bottom. The building features multiple rectangular windows with dark frames and a vertical metal ladder running alongside the wall. The composition captures the urban architectural setting with overcast natural lighting.
Style
Horizontal, Commercial, Clean
Industries
Fragrance
Color
Pure White (70%)
Jet Black (30%)
Background
Residential Building
Context
Out of Home (OOH)