Agent Provocateur debuts its Fall-Winter 2025 campaign, featuring Julia Fox in a series of images captured by photographer Greg Williams. With creative direction from Sarah Shotton, the work leans into a clean, architectural aesthetic, placing the focus squarely on the collection's latest silhouettes and textures.
The imagery utilizes a minimalist backdrop, centering the subject against reflective surfaces and geometric structural elements. The photography employs soft lighting to emphasize the interplay between the collection’s intricate lace detailing and the rigid environment.
