Agent Provocateur
Fall-Winter 2025 Campaign
Brand
ProjectFall-Winter 2025 Campaign
Date
Oct 2025
Description
Agent Provocateur’s Fall-Winter 2025 campaign features Julia Fox, captured in a series of images that pair intricate lingerie with a minimalist architectural backdrop. Creative direction by Sarah Shotton focuses on a clean aesthetic, utilizing a reflective chrome plinth and sharp structural lines to frame the collection. Photographer Greg Williams employs soft, even lighting across the editorial work. The imagery leans into a commercial sensibility, balancing the ornate details of purple lace sets against a neutral, graphic environment.
Style
Horizontal, Commercial, Sensual, Clean
Techniques
Soft Light
Industries
Lingerie & Underwear
Color
Plum
Jet Black
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.