Agent Provocateur Fall-Winter 2025 Campaign 2025

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Talent Julia Fox reclines comfortably against a soft, textured white faux-fur chair during a campaign shoot. She wears intricate white strappy lace lingerie featuring delicate floral embroidery and cutout details. Her dark hair cascades down the chair while her arms rest raised behind her head in a relaxed, confident pose. The lighting is soft and flattering, highlighting the rich textures of the garments and surroundings. This striking commercial image was photographed by Greg Williams with creative direction by Sarah Shotton for Agent Provocateur's Fall-Winter 2025 campaign.