Agent Provocateur
Fall 2026 Ad Campaign









Sep 2026
Agent Provocateur debuts its Fall 2026 campaign, capturing a series of high-contrast compositions set within a gritty, industrial garage. Photographed by Steven Klein and creative directed by Sarah Shotton, the project features model Irina Shayk alongside a vintage sedan, utilizing low-key chiaroscuro lighting to define the intricate textures of the brand's latest lingerie collections. The imagery leans into a cinematic, moody aesthetic, with styling by Patti Wilson emphasizing structured lace, patent stiletto heels, and layered hosiery. The technical execution relies on cool-toned directional light to pull focus against dark brickwork and concrete floors, resulting in a series of images that prioritize stark silhouettes and high-contrast shadows.
Horizontal, Commercial, Moody, Cool, Sensual
Low-key / chiaroscuro
Lingerie & Underwear
Garage
Advertising Campaign


