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Aerie: Real Holiday '21

Brand
Date

Dec 2025

Description

Aerie captures the spirit of the winter season in this lifestyle-focused campaign. The project centers on intimate, candid interactions between a diverse cast, moving from cozy indoor settings by the fireplace to outdoor gatherings in the snow. Featuring a blend of relaxed loungewear and seasonal knitwear, the live-action production emphasizes a clean, approachable aesthetic. The visual narrative is supported by a playful tone, enhanced by warm interior lighting and natural daylight that frame the holiday-themed vignettes.

Style

Lifestyle, Horizontal, playful, Clean

Background

House

Context

Advertising Campaign

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