Aerie Real Holiday '21 2025
About
This dynamic video campaign for Aerie features a diverse group of young women celebrating the winter season in cozy and festive settings. Scenes transition between relaxed indoor cabin moments by a stone fireplace, joyful outdoor gatherings in the snow, and cheerful holiday parties adorned with sparkling tinsel. The cast wears comfortable loungewear, knit beanies, patterned sweaters, and winter apparel while smiling, dancing, and interacting candidly. Natural daylight and warm indoor lighting create an inviting and playful atmosphere throughout the various vignettes.
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Advertising Campaign