This promotional campaign for AdSmart from Sky highlights regional targeting capabilities for television advertising across Devon, Cornwall, and Somerset. The project utilizes a playful 3D render/CGI aesthetic, featuring animated bowling balls on tracks to illustrate the precision of targeted media delivery.
The creative direction leans into a minimalist visual language, defined by clean lines and pastel skies. Through this 3D animation, the work clarifies regional ad placement mechanisms for viewers within the broadcast and entertainment industry.
