AdSmart vid: Devon, Cornwall, Somerset
Brand
Date
Jan 2025
Description
This promotional campaign for AdSmart from Sky highlights regional targeting capabilities for television advertising across Devon, Cornwall, and Somerset. The project utilizes a playful 3D render/CGI aesthetic, featuring animated bowling balls on tracks to illustrate the precision of targeted media delivery. The creative direction leans into a minimalist visual language, defined by clean lines and pastel skies. Through this 3D animation, the work clarifies regional ad placement mechanisms for viewers within the broadcast and entertainment industry.
Style
Vertical, Commercial, playful, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Crimson
Golden Yellow
Emerald
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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