Adnams
TVC
Brand
ProjectTVC
Date
Jan 2025
Description
This television commercial for Adnams focuses on the brand's Southwold Kobold lager, contrasting the raw power of the North Sea with the pour of an amber-hued beer. The production channels a cinematic aesthetic, using golden hour lighting and natural light to capture the liquid's effervescence. Developed by AdSmart from Sky, the spot bridges the coastal environment and the product through close-up, live-action techniques. The narrative movement shifts from the texture of rolling ocean waves to the final pour, maintaining a consistent warm palette throughout the piece.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Underwater, Natural light
Industries
Alcoholic Beverages
Color
Golden Yellow
Pure White
Jet Black
Background
Ocean
Context
TVC / TV Commercial
Associated creatives
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