ADF Careers

Dec 2024

ADF Careers spotlights the daily lives of personnel in their latest public awareness campaign, 'I am a Submariner'. Produced by VML Australia, the project shifts focus away from the typical military environment, instead embedding the narrative within domestic and social settings ranging from public transit to casual gaming in a living room. The commercial employs a cinematic, live-action technique characterized by observational framing and natural lighting. This approach creates a clean aesthetic that draws direct parallels between civilian routines and the professional identities of submariners. Sound design, delivered by DG Music and Rumble Studios, anchors the sequence to maintain a cohesive tone throughout the campaign.

Horizontal, Cinematic, Clean

Public Awareness

Virtual Production Background

Brand Film / Corporate Video