Ad Council: Tell That To Them
Brand
Date
Dec 2025
Description
The Ad Council’s Tell That To Them campaign is a public awareness initiative centered on intense, intimate dialogues within automotive environments. Through a series of vignettes, the work captures high-stakes exchanges between drivers and passengers, navigating between the quiet tension of daytime suburban driving and the high-contrast setting of a neon-lit diner at night. Produced by Spark & Riot, the creative execution employs desaturated color grading and deliberate, cinematic framing to maintain a serious tone. By focusing on interior vehicle angles and atmospheric lighting, the spot emphasizes the gravity of the shared conversation.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Jet Black
Light Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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