ADCB
National Day
Brand
ProjectNational Day
Date
Dec 2024
Description
ADCB celebrates UAE National Day with this commercial production, which highlights a narrative of progress and community service. The project documents the intersection of modern agricultural innovation and humanitarian outreach within the country. The film transitions from the controlled environment of a vertical farming facility to outdoor community settings. Executed by Rush, the production utilizes clean, modern lighting and live-action techniques to maintain a consistent aesthetic throughout the piece.
Style
Horizontal, Commercial, Action, Clean
Industries
Banking
Color
Pure White
Jet Black
Background
Factory
Context
TVC / TV Commercial
Associated creatives
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