ADCB: National Day
Brand
Date
Dec 2024
Description
ADCB commemorates National Day with a commercial spot produced by Rush. The film channels a narrative of progress and community, opening within an indoor vertical farming facility where researchers move through high-tech agricultural racks. The edit pivots to outdoor community engagement, highlighting humanitarian efforts and grassroots support. Executed with a polished, live-action technique, the project utilizes clean lighting to emphasize a modern aesthetic across both technical and social settings.
Style
Horizontal, Commercial, Action, Clean
Industries
Color
Pure White
Jet Black
Background
Factory
Context
TVC / TV Commercial
Associated creatives
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