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Adanola: Ultimate Uniform

Date

Oct 2025

Description

Adanola presents the Ultimate Uniform campaign, a series of portraits captured by photographer Carin Backoff. The project spotlights the brand's latest collection of sportswear, featuring model Adriana Lima in a sequence of dynamic, movement-focused poses against a clean, white seamless studio background. Utilizing crisp studio lighting and minimalist composition, the images emphasize the athletic silhouettes and textures of the apparel. The series leans into a commercial aesthetic, incorporating props like vintage boxing gloves, medicine balls, and trophies to underscore the activewear theme.

Style

Clean, Vertical, Commercial

Techniques

Natural light

Industries
Color
Pure White
Background

White Seamless

Context

Advertising Campaign

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