Rolling Stone

Sep 2026

Rolling Stone embraces a vibrant shift in aesthetic with the Daisy Chain project, a high-octane beauty campaign that merges the prestige of editorial magazine photography with the infectious energy of modern music royalty. Under the sharp creative direction of Joe Hutchinson, the series captures a playful spirit that defies traditional industry archetypes, leaning into a saturated palette that feels both nostalgic and distinctly contemporary. Photographer Carin Backoff masterfully employs soft, even beauty light to frame her subjects, ensuring that the intricate makeup details—highlighted by shimmering pink eyeshadow and glossy lips—remain the focal point of every frame. The visual narrative is elevated by the expertise of stylists Chloe and Chenelle Delgadillo, Genesis Webb, and Sam Woolf, who curate a look that feels refreshingly tactile and candid. By integrating vivid floral motifs and detailed close-up portraiture, the project creates an intimate, almost tactile connection with the viewer. With standout appearances from entertainers like Chappell Roan, Doechii, and Olivia Rodrigo, the campaign perfectly balances high-fashion sensibilities with a warm, approachable charm. The deliberate use of editorial styling paired with a whimsical, soft-lit approach results in a visual language that is as iconic as the publication itself, proving that beauty imagery in the media and entertainment space thrives when it prioritizes character, joy, and uncompromising stylistic cohesion.

Editorial, Vertical, playful

Beauty Light

Magazines

White Seamless

Editorial