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Ad Council: Youth Firearm Injury Prevention

Date

Oct 2025

Description

The Ad Council's Youth Firearm Injury Prevention campaign features a series of direct addresses centered on public health and preventative awareness. Produced in collaboration with Ogilvy Health, the commercial utilises a live-action technique to facilitate a serious, informative dialogue regarding safety and community wellbeing. The narrative flows across everyday settings, including family environments and recreational spaces, to contextualise the physician’s message. Through the use of natural light and clean, cinematic visuals, the production maintains a grounded tone throughout the campaign.

Style

Horizontal, Commercial, Cinematic, Clean

Techniques

Natural light

Context

Advertising Campaign, Brand Film / Corporate Video

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