Ad Council: Yearbook Jamie
Brand
Date
Sep 2024
Description
Yearbook Jamie is a promotional campaign for the Ad Council, highlighting the personal journey of adult education through the perspective of a student earning her high school diploma. The film leans into a documentary aesthetic, utilizing natural light and an analogue film texture to ground the subject's narrative. Produced in collaboration with MoFilm, the project captures the emotional transition of graduation. The visual approach utilizes live-action technique and a vertical orientation to frame the protagonist’s celebratory moment and retrospective interviews.
Style
Documentary, Vertical, Monochrome, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Event
Graduation
Color
Forest Green
Off-White
Background
Garden
Context
Brand Film / Corporate Video
Associated creatives
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