Ad Council, She Can STEM: Dare to STEM
Brands
Date
May 2022
Description
The Dare to STEM campaign, developed by Ad Council and She Can STEM, highlights the diverse potential of women and girls within science, technology, engineering, and mathematics. The project features a fast-paced montage that juxtaposes laboratory experiments and coding sessions with hands-on engineering tasks. Produced with creative agency support from Deloitte Digital, the commercial utilizes a blend of live-action technique and dynamic animation. The execution leans into a saturated, neon-infused aesthetic, using lively colour grading and mixed-media transitions to frame the participants' engagement with technical fields.
Style
Horizontal, Commercial, Action, Saturated, Neon
Techniques
Animation
Industries
Context
Advertising Campaign
Associated creatives
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