Ad Council: Sound It Out
Brand
Date
May 2023
Description
The Ad Council's Sound It Out initiative centers on a dialogue between Elmo and an adult red Muppet, focusing on the importance of discussing emotional wellbeing. The video piece utilizes a live-action technique to facilitate an approachable conversation regarding mental health. Set in a domestic indoor environment, the production relies on bright, warm lighting to frame the interaction between the two characters. This lifestyle-oriented project employs vertical formatting to engage viewers, prioritizing clear, direct communication as the primary narrative device.
Style
Lifestyle, Vertical
Color
Crimson
Golden Yellow
Background
Set-dressed
Context
Brand Film / Corporate Video
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