Ad Council: Safe Stories
Brand
Date
Jul 2023
Description
Safe Stories for the Ad Council is a public awareness campaign centering on candid, personal testimonies of crisis and recovery. The video features a documentary-style interview format that channels an intimate perspective on mental health survival. Produced with agency support from dentsu, the project utilizes live-action technique interspersed with scrapbook imagery, handwritten notes, and photographic memories. This editorial approach prioritizes emotional honesty to highlight individual experiences of support and resilience.
Style
Documentary, Lifestyle, Horizontal
Industries
Context
Brand Film / Corporate Video
Associated creatives
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