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Ad Council: Love, Your Mind

Date

Nov 2025

Description

The Ad Council’s 'Love, Your Mind' campaign highlights the intersection of professional athletics and mental health. The creative, developed alongside 72andSunny NY, frames internal well-being as a fundamental component of peak physical performance. Featuring athletes from soccer, hockey, basketball, baseball, and football, the commercial integrates live-action game coverage with studio portraiture. The edit utilizes slow motion and a clean, commercial aesthetic to bridge the gap between high-stakes stadium environments and intimate moments of individual focus.

Style

Horizontal, Commercial

Techniques

Slow motion

Context

TVC / TV Commercial

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