Ad Council Love, Your Mind 2024

About

The Ad Council's 'Love, Your Mind' campaign is a multi-layered public awareness project that explores personal well-being and community connection. Through a series of observational vignettes, the film captures quiet, human moments ranging from athletes resting on the grass to individuals in contemplative indoor settings. Produced in collaboration with FCB Chicago and FCB New York, the work employs a cinematic, documentary-style approach. The visual execution leans into desaturated tones and natural light, utilizing live-action techniques to maintain an empathetic and grounded perspective across all scenes.