Ad Council: Love Has No Labels
Brand
Date
Sep 2022
Description
The Ad Council’s Love Has No Labels project is a public awareness campaign that focuses on human connection. The short-form film captures an intimate encounter at a residential home, leaning into a narrative-driven aesthetic that prioritizes authentic performance. Developed alongside creative agency R/GA US and production house SMUGGLER, the project utilizes live-action technique and natural light to maintain an grounded atmosphere. The execution relies on subtle cinematography to frame the interaction, with post-production and sound design provided by Cabin Edit, One Thousand Birds, and Barking Owl.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Background
House
Context
Brand Film / Corporate Video
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