Ad Council: Dr. Ajayi
Brand
Date
Feb 2025
Description
Produced by GUT Miami for the Ad Council, this public awareness campaign features pediatrician Dr. Toluwalase A. Ajayi. The project focuses on pediatric safety and healthcare partnerships through a series of direct-to-camera segments and documentary-style clinic consultations. Employing a clean, natural light aesthetic, the film captures candid interactions within a medical environment. The campaign prioritizes clear communication, utilizing a live-action technique to facilitate essential public health conversations regarding child wellness.
Style
Documentary, Horizontal, Action, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Medical Clinic
Context
Brand Film / Corporate Video
Associated creatives
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