The Ad Council’s Dadication 'Firsts - Sammy' campaign focuses on the formative experiences of fatherhood through an intimate, observational lens. Produced by Caravan, the film utilizes a documentary technique to frame quiet, daily interactions between a father and his son.
Featuring creative work from Campbell Ewald, the piece leans into a clean and warm aesthetic. The visual narrative relies on natural light and close-frame compositions to capture domestic moments, including play sessions and shared activities, to create an introspective atmosphere. Sound design for the project was provided by Defacto Sound.
