Ad Council: Dadication "Firsts - Sammy"
Brand
Date
Sep 2024
Description
The Ad Council’s Dadication 'Firsts - Sammy' campaign focuses on the formative experiences of fatherhood through an intimate, observational lens. Produced by Caravan, the film utilizes a documentary technique to frame quiet, daily interactions between a father and his son. Featuring creative work from Campbell Ewald, the piece leans into a clean and warm aesthetic. The visual narrative relies on natural light and close-frame compositions to capture domestic moments, including play sessions and shared activities, to create an introspective atmosphere. Sound design for the project was provided by Defacto Sound.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Beige
Pure White
Background
Bedroom
Context
Brand Film / Corporate Video
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