The Ad Council’s "Dadication: Firsts - Jose" campaign segment centers on the nuances of fatherhood and family connection. Produced by Caravan, the film captures a series of intimate moments between a father and his young son, moving from wide, observational shots to candid portraits.
The piece employs a cinematic live-action technique, utilizing low-key lighting and moody, desaturated grading to anchor the narrative. The creative direction, led by Campbell Ewald, focuses on quiet, naturalistic interactions, while sound design provided by Defacto Sound complements the visual atmosphere.
