Ad Council: Dadication "Firsts - Alex"
Brand
Date
Sep 2024
Description
The Ad Council’s Dadication project, specifically the "Firsts - Alex" film, explores moments of fatherhood through a lens of quiet intimacy. Produced by Caravan with agency direction from Campbell Ewald, the piece captures a father and infant in a sunlit domestic setting. Leaning into a documentary aesthetic, the film uses natural light and close-up framing to anchor its emotional tone. The project highlights human connection through a warm, subdued colour palette and features sound design and music by Defacto Sound.
Style
Documentary, Horizontal, Warm
Techniques
Natural light
Industries
Color
Espresso
Cream
Background
Living Room
Context
Advertising Campaign
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