Ad Council Barbara Poma, Executive Director of OnePulse Foundation, Inc. 2022

About

Produced for the Ad Council, this documentary-style film centres on Barbara Poma, Executive Director of the onePULSE Foundation. The piece leans into personal storytelling, documenting Poma’s reflections on her brother and childhood memories through a series of intimate interviews. Crafted with a clean, live-action technique, the production utilizes natural light and a consistent domestic setting to maintain a focused, compassionate tone. The film integrates archival photography to contextualize the narrative, with post-production and VFX handled by Cabin Edit. R/GA US served as the creative agency, with production by Invisible Collective.