Aclima

Mar 2022

Aclima’s brand identity project establishes a visual system centered on clarity and the brand's heritage as a wool specialist. Developed by Neue, the design employs a structured typographic hierarchy and a vibrant colour-coding system to denote the outdoor apparel’s specific layering categories. The aesthetic leans into a clean, minimalist style that prioritizes legibility and functional communication. Photographed by Calle Huth, the identity is showcased through consistent, high-contrast product imagery. The compositions utilize soft, even lighting against neutral grey backgrounds to emphasize crisp paper textures and geometric packaging layouts. These commercial assets highlight the practical application of the brand's graphic design across diverse packaging and garment tags.

Horizontal, Commercial, Clean, Minimalist

Outdoor & Performance Apparel

Grey Seamless

E-commerce / Product