Norway: Brand Identity

Oct 2020

Norway's brand identity project centers on the comprehensive redesign of national documentation, led by design studio Neue with photography by Catharina Caprino. The project focuses on a minimalist aesthetic, integrating national symbols with intricate security features and refined typographic systems. Captured through commercial photography that utilizes clean, natural light, the visual presentation highlights the passport covers, ID cards, and security spreads. The imagery employs a deliberate use of color-blocking and neon elements to showcase specialized print finishes, embossing, and ultraviolet graphics, reflecting a balance between graphic artistry and functional security design.

Horizontal, Commercial, Clean

Advertising Campaign