Aberdeen

Jan 2025

Aberdeen’s CC B2B campaign explores the intersection of regional industry and connectivity through a series of vignettes documenting local trades. The commercial leans into a cinematic aesthetic, featuring live-action sequences that transition from aerial coastal vistas to the daily operations of laboratory scientists, agricultural workers, and hospitality professionals. Developed by AdSmart from Sky, the project utilizes warm natural lighting and drone footage to emphasize the scale and interdependence of local commerce. The montage-style edit focuses on candid, human-centric interactions to portray the broader landscape of the telecommunications and technology sectors.

Horizontal, Cinematic, Warm

Drone footage

Telecommunications

Brand Film / Corporate Video