ABC and Pfizer partner on this documentary-style campaign, pulling back the curtain on the technical crafts that sustain the film industry. The project spotlights a wide range of professionals, from costume designers and gaffers to stunt performers, showcasing the collaborative labor behind movie-making.
The production, handled by NuContext Creative, leans into a clean, live-action aesthetic. Through a series of candid interviews and observational footage, the campaign captures the atmosphere of working on set, in recording booths, and across backlots.
